Before doing any search engine optimization for your web site, it's necessary to line goals towards that you'll be able to attempt. The foremost basic of those goals is ranking for a selected set of keywords. Although you will assume the foremost fashionable keywords in your business square measure those that you ought to rank, it's necessary to stay in mind that quality (like in several different things), as opposition amount, is what's necessary. To illustrate, let’s say you've got a web site that sells blue (and solely blue) widgets. Your initial thought, once it involves rankings and keyword choice, might (and most likely) are going to be that your website needs to rank for the word 'widgets' so as to achieve success. Therefore allow us to see if that's in reality true . Let us say that the keywords 'widgets' contains a monthly search volume of 5000. And let's conjointly say that through unimaginable efforts (since 'widge